Leave it to our friends over at The What to kick into high gear when help is needed. Founded by Marinite Gina Pell and currently evacuated Napa resident Amy Parker, The What has teamed NextDraft (run by Pell’s husband Dave) and their friends at the much beloved 3 Fish Studios to put together a fundraising campaign worthy of the beauty and spirit of California.
Yesterday and today only, 3 Fish founders/artists Annie Galvin and Eric Rewitzer will be donating 100 percent—yep, 100 percent—of all sales of their iconic I Love California prints to support the fire relief efforts in Northern California. And even better, NextDraft is matching the proceeds dollar-for-dollar. The idea was executed yesterday as quickly as it was hatched—and in just one day, the team has already raised $40,000!
Gina Pell calls it “a testament” to the power of friends. “I had texted Annie Tuesday night to ask if she could draw an image for The What, and after she drew the poppy they linked to a sale with 100…